Contract Employee's Newsletter
Helping Contract Professionals Manage Their Careers

Vol. 4, No. 04
December 15, 2004

Edited by James R. Ziegler

A Companion to:
The Contract Employee's Handbook
www.cehandbook.com

Sponsored by:
P.A.C.E. - Professional Association for Contract Employment
www.pacepros.com

 


About The Contract Employee's Newsletter

The Contract Employee's Newsletter is a free online publication for technical and professional contractors containing news, commentary, tips, links to useful resources, nuggets of wisdom submitted by readers, and anything else that seems appropriate at the time. The CENewsletter is published intermittently, whenever circumstances warrant and time allows. Back issues are archived online, and content is eventually rolled into the Contract Employee's Handbook. The subscriber list is confidential and will not be disclosed outside this organization.


In This Issue

Read recent issues of The Contract Employee's Newsletter.


Kudos and Testimonials

What People Are Saying About The Contract Employee's Project

[Editor's Note: The following is extracted from an e-mail sent to us by a former "P.A.C.E. Cadet" who has recently returned to P.A.C.E. after an "emergency" stint as a regular employee during the economic downturn.]

P.A.C.E. is wonderful.

Like Uncle Sam should be. Never bothers you, but are there when you need even years later. :)

Besides that, could not be friendlier or more helpful.

-- Frank G.

Welcome back to the fold, Frank. It's great to be working with you again!

-- JRZ

 

And another nice word:

Just finished reading the article on reputation. [Vol. 4, No. 3]

The quote by Abbot really brought the article into focus.

The glossary was also very helpful.

Good job!

I was very pleased and will be passing along the newsletter to some of my colleagues.

Please keep up the good work.

-- Markus J.

Thank you, Markus. First for the kind words, and also for helping us spread the word about P.A.C.E. to Contract Professionals and the companies that use their consulting services.

-- JRZ

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From The Trenches

Keeping Ahead of the Curve with SEO

Andreas Ramos (See bio in Ask Dungaree Dan, below) suggests that contractors with appropriate transferable skills should look into search engine optimization / pay-per-click (SEO/PPC) work. Namely, managing Google Adwords accounts for clients. Google Adwords is growing extremely fast into a major service, and there are companies that currently spend $2-3 million per month alone on Adwords.

Andreas founded www.Adwords-User-Group.com a few weeks ago. Members of the user group represent over $750,000 in Google's revenues. They will use the user group, among other things, to get better tools from Google. Visit the user group; there are job postings, and other good information. Join the Adwords User Group and rub shoulders with those who are already working in the trenches on Search Engine Optimization .

Management of e-commerce Web sites could be a natural extension for out of work content developers (technical writers, marketing communications (A.K.A. marcom) writers, etc.) and project managers.

In this issue of the Contract Employee's Newsletter I review the new book on Search Engine Optimization by Andreas Ramos and Stephanie Cota: Insider's Guide To SEO: How to Get Your Website to the Top of the Search Engines.

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Business Basics

How All-encompassing and Human-Asset-Team-enabling Are Your Enterprise-leveraged Corpspeak Competencies Going Forward?

Of course, no respectable Contract Professional would be caught dead uttering a single syllable of corpspeak. Nevertheless, it is vital to your consulting success that you understand the many corporate directives, memoranda of understanding, mission statements, statements of objectives, scopes and requirements, and other mission critical communications issued by the corporate executives and their minions in prairie-dog land who speak and write exclusively in corpspeak.

Here are some resources to build your fluency in corpspeak.

I used a list of "fashionable buzzwords" that I found on the Web at http://instruct.westvalley.edu/lafave/writsamp0.htm to "craft" this example of Corpspeak.

Going forward, the enterprise will empower its human assets with specific competencies designed to maximize team ownership of the interactive validation process in order to leverage new paradigms of internal customer satisfaction, while continually focusing on those variable system parameters that promote the multifaceted assessment of critical interpersonal values in an environment that supports clearly enunciated and concise strategic directives.

Sounds so very familiar, doesn't it? Makes you wonder what it means. Visit the Web page for more examples.

Here are some more fun sites:

LavaRnd Corpspeak Memo Generator
And, while we're having fun, here's a link to the fun LavaRnd Corpspeak Memo Generator:
http://www.lavarnd.org/cgi-bin/corpspeak.cgi.

Attach a corpspeak memo to your weekly status reports. Impress your project manager with your erudition.

The Official SGI Corporate Press Release Generator
Those of you charged with issuing press releases will appreciate The Official SGI Corporate Press Release Generator at:
http://www.lurkertech.com/chris/corpspeak.html.

Just hit the refresh button repeatedly to create any number of unique press releases, each written in impecable corpspeak. Send them to your clients, and just wait for your phone to ring off its belt holster..., and wait, and wait...

How to Talk Like a Big Shot
Fun two-minute audio at:
http://blogs.bnet.com/index.php?p=52.

Web Economy Bullshit (Corpspeak) Generator
http://www.dack.com/web/bullshit.html.
This one generates snippets of corpspeak suitable for inclusion in almost any corporate document. Or, create your own using the convenient lists of verbs, adjectives and nouns.

Corpspeak Lexicon
http://www.jaked.org/corpspeak.html.
The author of this comprehensive dictionary of business jargon has culled industry- and job-related words and phrases from the mouths and email messages of his coworkers. [Note: There will be a pop quiz on the words beginning with A - D.]

On a More Serious Note...
Andreas Ramos (see Ask Dungaree Dan, below, and From the Trenches, above) brought this New York Times article to my attention in his Google Groups SVWeb e-mail discussion group, SV-Web@googlegroups.com. Those of you with above average literacy might want to consider a career as a contract writing coach.

For many supposedly well-educated adults in corporate America, corpspeak is obviously a ruse to mask their appalling functional illiteracy and lack of substance.

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Ask Dungaree Dan

How to Beat a Recruiter's Lowball Offer

[Note from Dungaree Dan: The following Q & A exchange is from Andreas Ramos' SV-Web online discussion group.]

Q: Dear Andreas -- I got an email from a recruiter for a staff job in (...) for a major company doing (...). Maybe I'll talk to him Monday. He set a limit on salary early on. Good trick: like, they won't even talk to you unless your salary is "under" XXX..

-- Signed: Twisted Knickers in Knoxville

A: Dear Twisted -- A number of recruiters are total scoundrels with this trick. They get the client to agree to, say, $100/hr, and then the recruiter finds the CHEAPEST worker (not the best, but the cheapest) to fill the position. Thus, the recruiter gets max profits.

Who gets screwed? Both the client and the worker. The client didn't get the best; the worker got a low rate. That's why this is deeply unethical: both the client and the worker are harmed.

How to deal with this? Just agree to the recruiter's ridiculously low rate. "I'd LOVE to work for $2.21/hr!" Go to the interview. Be sure to get the manager's business card. When the manager offers you the job, you go back to the recruiter and say "You didn't tell me it involved Gizmo++, so my rate is now $XX higher."

The recruiter will scream bloody murder, but he must pay you, because the client has selected you.

If the recruiters refuse to hire you, call the manager and tell him what happened.

yrs,
Andreas

-- Standing in for: Dungaree Dan

Bio of Andreas Ramos: Andreas has worked for more than twenty-five Silicon Valley companies, including SUN Microsystems, SGI, Brio, and Dialpad.com, and is an advisor to Silicon Valley universities. He wrote one of the first books on web design and has managed e-commerce sites for years. He was the webmaster for a company that grew at over one million users per month for more than a year. Andreas is an active member of the National Writers Union, www.nwu.org, a technical writer, and Silicon Valley guru on blogs, e-commerce, and search engine optimization (SEO). Andreas, along with his business partner Stephanie Cota, has recently published the very useful and informative book, Insider's Guide to SEO: How to get your website to the top of the search engines, www.creativeconsultantsgroup.com. Andreas has a masters degree from the University of Heidelberg in Germany and speaks four languages fluently. He's also pretty fluent in Geek. Andreas lives in Palo Alto with his cat. Visit him at www.andreas.com.

Questions for Dungaree Dan
Send your questions about contract employment to Ask Dungaree Dan. We will try to answer all of your questions, and we will publish the most interesting ones in The Contract Employee's Newsletter.

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Resources

A Nifty Little Book On Search Engine Optimization

Title: Insider's Guide To SEO: How to Get Your Website to the Top of the Search Engines
Authors: Andreas Ramos, Stephanie Cota
Pub. Date: 2004
Format: Paperback, 100 pp., index
Publisher: Jain Publishing
ISBN: 0-87573-051-5

At this point, I suppose I should thank Andreas Ramos for helping me write this issue of the Contract Employee's Newsletter; he seems to pop up just about everywhere.

Andreas is a good person to know; not only because he is such a valuable resource, but because he is so very hard working and generous with his skills and knowledge, and completely "down-to-earth," approachable, and practical.

This little book is typical of Andreas' approach. At 100 pages and change, the book is no bigger than it needs to be, yet it covers probably 80% or more of the practical knowledge and terminology that the owner of a Web site must understand before attempting to optimize their Web pages for the search engines. In this case, the target search engine is Google, although the basic principles of SEO are universal.

Search engine optimization is the art (and science) of coding Web pages so they appear higher in the rankings delivered by search engines. Search engines constantly change the criteria they use to evaluate Web pages, so employing the latest “tricks of the trade” can be like shooting at a moving target. The authors discuss "technical SEO" and "pay-per-click SEO" in detail, and explain that such approaches, while effective, are at best short-term tactical methods requiring constant monitoring and management.

The authors remind us that when someone asks the pros at Google "How should I SEO my website?" The reply is invariably "Write good content." Good content, the authors advise, is the ultimate strategic approach to getting your Web site listed in the search engines. Ironically, the chapter on content-based SEO, at four pages, is the shortest in the book. And that's as long as it needs to be.

Contract Professionals and owners of small businesses who are serious about attracting customers and clients MUST have a professional Web site; one that differentiates their offerings from the competition; one that establishes them as leaders in their field. The best way to do this is to become a destination site for people seeking information. As the authors point out, 85% of searches are for information.

Write or add articles to your site that are related to your skill sets and professional offerings. Salt your content with relevant keywords. Include case histories, success stories, and practical advice. Get other sites to link to your site, and link your site to other valuable resources. If your site contains useful information, other sites will link to it, and the search engines will place your site in a relevant information cluster (very good ju ju!), which will give your keywords more weight in keyword searches.

A technique that I highly recommend, though not mentioned specifically in the book, it to make a search using keywords that describe your skill set. Now, study the sites that appear high in the list of returns. What do they do that you can do as well or better in order to place your site high in the rankings? This book, Insiders Guide To SEO, will tell you what to look for.

Purchase the Book:
Buy Insider's Guide to SEO at Barnes and Noble, www.bn.com. Enter the title in the search window.

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Contract Employee's Glossary

Terminology For Contract Professionals
More terms from Appendix B: Glossary of Terms for Contract Professionals of The Contract Employee's Handbook. These terms are from the greatly expanded new glossary that is currently in development (not yet available online).

Given the general thrust of this issue of the Contract Employee's Newsletter, I have chosen to include a few definitions related to search engine optimization and corpspeak.

Boolean search
Context: Tools and Infrastructure

An advanced search method that lets a user refine his or her search by specifying the relationships between keywords and phrases in an electronic search by using logical expressions (called Boolean operators), such as: and, or, not, +, -, “ ”. This is a common advanced search feature of Internet search engines because it has the ability to specify desired results very precisely. The Boolean search method is named after George Boole, a 19th century mathematician who developed theories for working with sets of information. Most of the major search engines allow Boolean searches, and many provide online tutorials on the subject.

Candidate management system
Context: Staffing

Candidate management system is synonymous with applicant tracking system, commonly referred to as an ATS. An ATS is any system, whether manual or automated, that manages an organization’s job postings and candidate information (i.e., resumes and applications) in order to efficiently match prospective candidates with open positions. Most automated applicant tracking systems are able to post job openings on the organization’s online career pages, and distribute job orders to online job boards and third-party recruiting firms external to the organization. They can also manage the receipt of resumes, scan resumes as they arrive, extract keywords and applicant contact information, load the data into the system’s database, screen and rank applicants, and generate e-mail interview requests to the highest ranking applicants. Other features may include the tracking of individual applicants and job orders, the creation of customized input forms and pre-screening questions, track responses, and handle multiple languages. Approximately one-half of all mid-sized organizations and almost all large organizations use some type of automated ATS.

Corpspeak
Context: Business Practices

A euphemism for corporate bullshit. Cheesy, self-important, platitudinous, bloated, impressive-sounding, often meaningless, spoken and written language, which perversely infuses company meetings, corporate directives, mission statements, annual reports, memos, e-mails, sales literature, press releases, memoranda of understanding, statements of work, objectives, scopes, requirements, and other mission critical communications issued by corporate executives and their minions in prairie-dog land who speak and write exclusively in corpspeak.

Corpspeak functions primarily to mask the perpetrator's appalling functional illiteracy and lack of substance. Listening to a conversation in corpspeak is like overhearing two bystanders at a parade describing the emperor’s new clothes.

Emoticon
Context: Tools and Infrastructure

Short for emotion icon. Emoticons are little “sideways” faces made out of keyboard characters, used in e-mail messages and online discussion groups to communicate non-verbal cues that are not apparent in the text. Examples are: smile :-) wink ;-) and surprise :-0 . Enter the keywords “emoticon list” to uncover Web sites listing literally hundreds of clever emoticons. Recently, especially with the rise of instant messaging, graphical and animated emoticons have come into use. Search the Web for “animated emoticons” to identify Web sites where you can download cute, animated emoticons.

It is recommended that Contract Professionals avoid the use of emoticons in formal business communications.

Keyword
Context: Tools and Infrastructure

  1. An important or memorable word or phrase in the title, abstract, subject heading, or text of a document (e.g., an html page, resume, report, etc.) which characterizes the content of the document.

  2. An entry in an electronic database, document management system, online directory, or search engine, which can be used as a search term during a keyword search to retrieve records that contain one or more of the entered keywords.

  3. A word or phrase used to target advertising. Online advertisers can purchase keywords on certain search engines to guarantee that their website information is displayed prominently, and/or to display an associated creative piece such as a logo or banner.

  4. Any term in a resume or skills profile that a resume management system may search for in matching a job description to a list of candidates.

Keyword search
Context: Tools and Infrastructure

A popular search method, in which search terms (keywords) are entered into the text box (search window) of a database, document management system, or search engine to retrieve records that contain one or more of the entered keywords. For example, a keyword search in Google, www.google.com, using the keywords, contract employees, returns a list of several million results, of which the Web sites for The Contract Employee’s Handbook, www.cehandbook.com, and The Professional Association for Contract Employment, www.pacepros.com, are at, or very near, the top of the list. Try it in your browser. It's fun.

Search engine
Context: Tools and Infrastructure

A program that searches documents for specified keywords, and returns a list of documents or Web pages that contain one or more of the entered keywords. Document management systems use search engines to locate archived documents, and individual Web sites may employ a search engine so that users can readily locate content within the site’s local Web pages. Internet-based search engines consist of a server or collection of servers (e.g., a server farm) that sends out special queries, variously called robots, bots, or spiders, to index the content of Web pages. When a user enters a string of keywords, the servers compare the keywords with stored, indexed results, and return a list of hyperlinks and brief descriptions of the Web pages that match the particular query.

In the United States the most frequently used search engines (as of 2004) are at www.Google.com (65%), www.MSN.com (15%), and www.Yahoo.com (15%). The remaining 5% of search engine activity is conducted on dozens of smaller, specialized sites. Most of the larger search engines allow Web sites to purchase keyword-sensitive boxed ads, or bid for priority positioning in the list of results. A common basis for payment is cost per click-through.

Innovations in search engine technology allow users to search for images, discussion groups, news items, online stores, catalogs, school Web sites, conduct local searches, and customize their search results according to personal preferences.

Note that Yahoo! has both a hierarchical Web directory maintained by humans, and also a proprietary search engine. Web directories, such as the one at Yahoo! are often erroneously called search engines.

Search engine optimization is the art (and science) of coding Web pages so they appear higher in the rankings delivered by search engines. Just for fun, go to either www.Google.com, www.MSN.com, or www.Yahoo.com, and enter the keywords “contract employees” in the search window. Your query will return literally millions of Web pages. Check out the rankings of the Web sites for The Contract Employee’s Handbook (www.cehandbook.com) and the CEHandbook’s own employer of record service, P.A.C.E. (www.pacepros.com). Pretty neat, huh? (By the way, we didn’t buy our rankings. We earned them by delivering quality content!) You can learn more about how search engines work at Search Engine Watch, www.searchenginewatch.com.

Search engine optimization
Context: Tools and Infrastructure

The art (and science) of coding Web pages so they appear higher in the rankings delivered by search engines. Whereas optimizing one’s Web site is a strategic decision, the process of search engine optimization is decidedly a short-term, tactical operation. Search engines constantly change the criteria they use to evaluate Web pages, so employing the latest “tricks of the trade” can be like shooting at a moving target. And, paying for ads and/or premium placement in search engine results is barely credible. The best strategy for appearing high in the search engine rankings is to develop quality content. Quality content is the one criteria that will always insure that your professional Web site will appear high in the rankings and stay there.

You can pay big bucks to have someone else optimize your Web pages, but this approach is not practical for most Contract Professionals. Your best approach is to purchase a book on the subject, for example, Insider’s Guide to SEO: How to Get Your Website to the Top of the Search Engines by Andreas Ramos and Stephanie Cota. Often, the search sites, themselves, give tips on search engine optimization.

Stemming
Context: Tools and Infrastructure

A term used in Internet search technology. Stemming occurs when a search application creates a list of possible word forms derived from a given “stem” word, usually a verb. For example, stemming the word “recruit” produces a list of word forms including recruits, recruited, recruiting, recruiter, recruiters, and recruitment. Thus, the search results will contain the keyword that was entered in the search window, as well as words related to the keyword.

Strategic
Context: General Usage

  1. Highly important to, or an integral part of, a strategy or long-term plan of action, especially in war. Examples of usage include, strategic decision; strategic chess move; strategic withdrawal; strategic bombing mission; strategic campaign; strategic thinking; strategic importance; strategic consideration.

  2. A way of thinking in which a comprehensive plan of action is made, which is intended to accomplish a specific goal or long-term objective. For example: “Nancy has great vision. She’s a far-sighted strategic thinker, but her management style produces only tactical disasters.”

Context: Business Practices

  1. Relating to a long-term vision for the future of a business entity, in which the focus is on improving and sustaining the performance of the organization.
  2. Describing what corporate leadership sees for the distant future. For example: “The CEO and the Board of Directors introduced a strategic business initiative designed to restructure the failing systems manufacturing company into a major producer of outsourced electronic components.”
  3. Other examples of usage include:

    • Strategic alliance: A long-term business partnership or joint venture, which may or may not entail joint ownership, by which the alliance partners seek to enhance their mutual benefit. For example, a strategic relationship between a manufacturing firm and a major channel partner.

    • Strategic buyout: The purchase of all or part of another business with the goal of enhancing the organization’s long-term profits.

    • Strategic planning: The process by which an organization arrives at a strategy.

Strategy
Context: General Usage

  1. A branch of military studies dealing with the science and art of military command as applied to the overall planning and conduct of large-scale military operations. For example: “It is generally acknowledged by all but the staunchest supporters of the administration that the strategy of winning the hearts and minds of the people was defeated by a woeful lack of tactical support.”

  2. By extension of the above, the science and art of using all the forces of a nation, or allied group of nations, to execute approved military plans as effectively as possible during peace or war.

  3. By further extension, any long-range plan of action intended to accomplish a specific goal or objective.

  4. A long-range plan whose merit cannot be evaluated until sometime after those who created it, and who will ultimately benefit financially from it, have left public office. (grin) For example: “It is widely accepted that a life in politics is a strategy for personal enrichment at the expense of the citizenry.”

Context: Business Practices

  1. A long-term plan; a vision for the future of a business entity. A business strategy is a fundamental framework through which an organization can assert its continuity, while at the same time adapting to a changing business environment. The ultimate objective of a business strategy is to ensure the business continues to create profits for the principle stakeholders (e.g., owners, stockholders).

  2. Other examples of business strategies include:

    • Exit strategy: Long-range plan leading to the profitable selling the business, or otherwise cashing in on the business’ equity.

    • Investment strategy: Long-range plan for allocating a business’ disposable assets for an optimum balance of profit and risk.

    • Growth strategy: Long-range plan for managing the processes associated with growing a business.

Tactic
Context: General Usage

  1. A tactic is an action taken to solve a specific, immediate problem or accomplish a specific, short-term goal. For example: “Mary employed a number of ingenious tactics in order to insure that her pipeline of billable projects was always full.“

  2. Tactics are concerned with the details of getting something done, whereas strategies are concerned with the long term vision. For example: “Each individual activity in the project timeline represents a critical individual tactic contributing to our larger strategic mission of world domination.”

Tactical
Context: General Usage

  1. The lowest level of military operations; the view from the trenches and the foxholes. Tactical decisions are those made by the commanders on the spot, on the front lines. For example, how to win the battle, as opposed to how to win the war.

  2. Relating to concerns about how to achieve an immediate, short-term objective (as developed in the strategy, for example), and providing a framework for the operational delivery.

  3. Of or pertaining to tactic or tactics. For example: “Jane acknowledged that referring to her manager’s large earrings as beautiful zircons was an unfortunate tactical error in her rise up the corporate ladder,” or “Your problem, Jack, is that you seem to get bogged down in the tactical view; not paying enough attention to the organization’s long-range strategic objectives.”

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P.A.C.E. News

P.A.C.E. Employer of Record Service Is Not Just For Self-reliant Contractors and Consultants

  1. Agency Contractors.

    Do you use recruiting firms to locate contract assignments?

    • Don't be excluded from higher compensation and superior benefits just because the agency owns the deal!

    • You can earn a higher total compensation and superior P.A.C.E. benefits, even if you use an agency to locate your contract assignments.

    • You can't afford not to use P.A.C.E. as your employer of record.

    • Contact P.A.C.E. today:

      - Phone: (925) 680-0200

      - E-mail: information@pacepros.com, or

      - Register online


  2. Small Business Owners.

    Do you and your key team members need great benefits and the industry's best retirement program?

    • Owner-only or small business: You can outsource your back office to P.A.C.E., and give yourself and your key team members the executive benefits normally found only in large professional firms.

    • P.A.C.E. costs less that doing it yourself, and P.A.C.E. handles all the hassles of payroll processing, payroll taxes and income taxes, and time consuming benefits administration.

    • Finally, P.A.C.E. lets you compete with the benefits-rich big guys for quality talent.

    • P.A.C.E. represents the future of compensation and benefits administration.

    • Contact P.A.C.E. today:

      - Phone: (925) 680-0200

      - E-mail: information@pacepros.com, or

      - Register online

P.A.C.E. is a Win - Win - Win - Win Solution for Downsized Employees, Contract Employees, Independent Contractors, and Client Companies. Check out P.A.C.E. for the best benefits package available to ANY Contract Professional ANYWHERE in the USA.

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The Contract Employee's Project

The Contract Employee's Project is the larger context under which the following interrelated vehicles operate to promote and defend the interests of Contract Professionals:

    • The Contract Employee's Handbook
    • The Contract Employee's Newsletter
    • The Contract Employee's Workshop
    • Professional Association for Contract Employment (P.A.C.E.)

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Copyright and Publication Info

Copyright (c) 2004, James R. Ziegler. All rights reserved.

You may copy or forward this free publication provided it is left intact with all links and this notice unchanged. Any unauthorized duplication, including republication in part or in full for commercial use, is an infringement of copyright. We encourage you to freely distribute hyperlinks to this issue of the Contract Employee's Newsletter.

Published by:
P.A.C.E. - Professional Association for Contract Employment
1355 Willow Way, Suite 244
Concord, CA 94520
USA
http://www.pacepros.com/

Editor:
James R. Ziegler, Ph.D.
Executive Director
P.A.C.E. -- Professional Association for Contract Employment
(925) 680-0200
CENewsletters@pacepros.com

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Disclaimer

The Contract Employee's Newsletter is designed to provide information in regard to the subject matter covered. Use is granted with the understanding that the publisher and authors are not engaged in rendering legal or financial advice. If expert assistance is required you should seek the services of a competent professional.

The purpose of this information is to educate and entertain. The publisher and contributors shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused, or alleged to be caused, directly or indirectly, by the information contained in this Newsletter or by information contained in any web site or resource referenced by citation or hypertext link within the pages of this Newsletter.

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Sign-off

I hope you have found the information in this newsletter to be interesting, informative, and provocative. I encourage you to share the CENewsletter with your friends, colleagues, coworkers, clients, and agency recruiters.

Why clients? Because you need every ally you can get. Why agency recruiters? Because they need to know the jig is up.

Wishing you success in your contracting career,

James R. Ziegler, Ph.D.
Executive Director
P.A.C.E. -- Professional Association for Contract Employment

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